January 19th, 2007
There are many SEO techniques to increase traffic on a site. The most popular search engine people use is Google. And trying to battle with many other websites can be a pain in the rear end. So other than trying to compete with other sites to get a high ranking search on Google, there are many other options. If the site is a personal website, one way to increase traffic on a site is posting comments on web boards and comments on other user’s personal blogs. Please do not spam comments on boards and blogs. This would make you look unpleasant and can permanently kick you out of sites. So keep your comments clean and interesting. This may not drive lots of traffic but one visitor can tell another person and can easily multiple by two.
January 19th, 2007
Design content and html, you may ask yourself what does that have to do with findability? First lets talk about design. Not everyone has strong design skills to keep audience intrigue, but if you can have a strong grasp with the use or colors and texture as a designer you can lead your audience to find important contents on the site. Now content is one of the number one most important things your site can ever have. Content is the number one thing that people are driven to your site and search engines love it. You can have the most beautiful pictures in the world but if you don’t have content how can search engines send spiders to the site and readers to understand the meaning of the pictures. I can’t stress the importance of this. HTML is also a thing to consider. Using h1, h2 tags effectively allows spiders to read the headers of your site and consider them importance’s when users are using search engines on the web. Little things link naming, using title tags is good for search engines to pull those and place them inside the engines. So design content and html can all work together to get your site into search engines.
January 26th, 2007
It’s a surprise at how many sites are generating ads, its like a ad-mania. Yes, its known that ads can generate cash flow, but how can the line be drawn that a site has too many ads. There is no universal web law for how many ads/banners are to be placed on a page (personally I don’t think there should). Most users aren’t distracted buy the ads, they’ve gotten use to it. And most users when they see an ad, they begin to exit the site. We can bounce this topic around to what’s right and what’s wrong when it comes to Marketing on the web, but ad marketing does have its advantage and disadvantage. One advantage is that is generates traffic which is what we want, and it puts money in pockets. There are some people who even pay rent with ads. The disadvantage is that it can bring down the feel of the site, bring up the user experience. But there is no right and wrong way to use ads, but use it at your digression.
January 27th, 2007
I’ve been doing some research on 404 errors pages using Google searches and I didn’t release that you can customize your error pages using JavaScript. At “A List Apart”, there’s an article that shows example using JavaScript to customize 404 error pages. Personally I really don’t see a great deal to really customize it. For one the user does not get a clear understand of the error and the only thing that is optionally is either back button or a link to the homepage. Another optionally way that will be great for users is to not get error messages is the developer avoid error messages. Pretty pages are great because it doesn’t feel like your off on some unknown territory, but the only way to avoid error messages are making sure all links are links, images and files are not broken.
February 11th, 2007
RSS is a web content syndication format. Its acronym is Really Simple Syndication. A light weight XML file for distributing content on the web. RSS is part of the web 2.0 trend that millions of users use for syndicating content. As I was looking around to researching about RSS I wonder where and who started RSS? This is a quick summary of where it all started….RSS was first invented by Netscape. They wanted to use a XML format to distribute news, stories and information. A non-commercial group called Userland picked up RSS at the same time and based on the Netscape’s original concept of RSS released a newer version. UserLand was not happy with the non-commercial version and continued development of their own version of RSS eventually and a new RSS was born RSS v2, a current version we use today.
February 12th, 2007
We all want to get top ranking in search engines. Well that’s no problem, all we need to do is add a few magical “meta tags” to the web page and you expect to top the listings…If it was only that simple. Let’s get this clear. Meta tags are not a magic solution. Meta tags have never guaranteed a way to gain a top ranking on spider based search engines. The Algorithm to what search engines search for are unknown and the secrets are hidden within the darkrooms of search engine databases. But there are proven ways that are helpful. A few are using title tags, head tags, link naming and so fort. Ok, Jamie where are you going with this topic? Overall, what I’m trying to say is. Of all the Meta tags you may see out there the Meta Robots the tag if you do want search engines to index your page. Meta Description used to describe a page. Meta Keywords the tag supported by some major crawlers and probably isn’t worth the time to implement and Meta everything else you see is ignored by the major crawlers, though they may be used by specialized search engines.
February 12th, 2007
Viral marketing on the web is basically the same as mouth-to-mouth advertising. Viral Marketing is extremely powerful when it comes to adverting on the web. It can lead to popularity and bring about more growth to a web site. This advertising is similar to a virus that is passed on from human to human but in terms marketing. For example, hotmail that unwittingly sends the recipient the tag line at the bottom of the message offering free email and began a very popular email account.
Viral marketing techniques can cause a very small market to grow to enormous portions. This type of marketing is a effective technique because of the speed of Internet communications. We cannot escape Viral Marketing because it is all around us sometimes not noticing it. Another small example of Viral Marketing but in a social network is myspace. Users spending invitations to other users to visit there site which the user visits another users site etc. Perhaps the day will come that when we send electronic messages to another friend that we will get unsolicited marketing from our friends than from strangers. This can be a fatal epidemic for the Internet.
February 24th, 2007
On February 22, 2007 Google announced its launch of Google Apps Premier Edition designed for small businesses. This will not be a free application. It cost $50 a year per user and will include services such as Gmail, Google Calendar, GTalk instant messenger, Google Docs and Spreadsheet, Gmail for mobile devices and application-level control and more. And on top of that Google Apps Premier customers will get a 24×7 telephone support. This is an beneficial cost for business that uses Microsoft Office that average around $225 a person. But will business buy Google’s App Premier? The question businesses may ask are the privacy, security, and reliability of Google’s App Premier and the switch from Microsoft Office that many businesses weigh heavily on. And will it compete well with the release of Office 2007? Google Apps may not have the guys at Microsoft too worried, but I bet they’ll be sweating plenty by the time v 2 is released.
February 24th, 2007
On Sunday Febuary 11, 2006 Yahoo announced that it has signed up with top corporate advertisers to use its adverting system to run ads on mobile phones in 18 countries. Its advertising will reach phones users in Western Europe, South Asia and North/South America. Major companies such as Hilton’s Embassy Suites, Infiniti, Intel, Nissan, Pepsi, Procter & Gamble will be the dominate advertisers on Yahoo’s mobile adverting system. How will the advertisement run? The ads will run on the top of Yahoo’s home page on the mobile phones internet screens, allowing users to click on the interactive ad that takes the mobile users direct to the advertisement details. Will these ads create users to experience slower mobile connections? Personally I will favor yahoo to stick to browser ads because (a) most mobile phone connections sometimes loading pages slow depending on the connections speed and (b) users who are internet browsing on mobile phone render pages differently and can pose a problem for mobile users.
March 2nd, 2007
In the beginning of April, Google plans on giving advertisers the ability to black list ads from being shown to competitors because of repeated clicking that drives up their ad cost. Google the number one web pay-per click advertisers on the web will allow advertisers to block certain internet protocol address that will block the competitors from receiving any ads. Also in March, Google plans on giving advertisers information on how much they will say will filter out fraud click. But before July, Google will provide a interface for advertisers to report click frauds that will request investigations. In the past years both Google and Yahoo have dealt with lawsuits over the click fraud issue. Now both Google and Yahoo are working with the Interactive Adverting Bureau and others companies to help set guidelines for click fraud.
The read more about this go to: Google to enhance tools to fight click fraud
