March 10th, 2007
On March 2, 2007 Microsoft attorney Thomas Rubin accused Google for a “cavalier approach to copyright” using its Book Search project to make money off of copyright creations. The comments have started up a fiery debate over the importance of free-marketing verses what is moral when accessing information. The accusations made by Rubin went directly to the Association of America Publishers, saying that Google’s Book Search project for making available electronic content of all the world’s books, whether they are copyrighted or not. On the other hand Microsoft says that its Live Search Books, provides only material that is not copyrighted or have agreements with publishers in advance to all materials to be used.
Google’s vice president for product management has gone on record saying …“we would never show a full page without the right from a copyright holder.” I have to say perhaps Microsoft will convince authors that they should license their works to a single pair of eyes. Yes, I’m being sarcastic. I suspect that not a single book sale has been lost to Google’s scanning project….but there is no doubt that the public library is hurting book sales - I wonder how authors feel about that.
The read more about this article top go to EETimes:Microsoft accuses Google of copyright violations
March 9th, 2007
Friendster, a once hot established social networking during the early 2000, went downhill after young web users flocked to Myspace.com and Facebook. Hoping to still survive as once a hot phenomenon online social-networking, Friendster is joining with Google for a piece of their advertising. It was announced Wednesday; Friendster will soon be displaying ads from Google, a method that is one of the internet’s biggest moneymaking advertisements on the web. But for now Friendster remains unprofitable and drawing upon venture capital of about $25 million to survive. The deal with Google may give them a little capital gain hoping to become profitable. But if Friendster is not able to survive in the long run, it is rumored that they are considering selling to Google.
The read more about this article top go to Internetnews.com: Friendster Google Searches For Profitability
March 2nd, 2007
Can a search engine companies deside not to run your ads? Yes, according to a federal court in the U.S District Court of Delaware that ruled that search engines have the First Amendment rights not display ads. The First Amendments is used to protect the personal freedom of speech, press, religion, assembly and petition. To sum up the lawsuit in a short summary, the lawsuit was filed against Google, Yahoo and Microsoft by advertiser Christopher Langdon in attempt to unsuccessfully getting his ads to run. Google, Yahoo and Microsoft claimed that he was attempting to run inappropriate ads that were getting complains from views.
In conclusion what Langdon was attempting to get from the lawsuit turned around for the good for Google, Yahoo and Microsoft knowing that they are protected by the First Amendment to pull the plug when someone is attempting to display inappropriate ads on the web.
To check out information on the article to go: Google defeats “must carry” AdSense lawsuit
March 2nd, 2007
In the beginning of April, Google plans on giving advertisers the ability to black list ads from being shown to competitors because of repeated clicking that drives up their ad cost. Google the number one web pay-per click advertisers on the web will allow advertisers to block certain internet protocol address that will block the competitors from receiving any ads. Also in March, Google plans on giving advertisers information on how much they will say will filter out fraud click. But before July, Google will provide a interface for advertisers to report click frauds that will request investigations. In the past years both Google and Yahoo have dealt with lawsuits over the click fraud issue. Now both Google and Yahoo are working with the Interactive Adverting Bureau and others companies to help set guidelines for click fraud.
The read more about this go to: Google to enhance tools to fight click fraud
February 24th, 2007
On Sunday Febuary 11, 2006 Yahoo announced that it has signed up with top corporate advertisers to use its adverting system to run ads on mobile phones in 18 countries. Its advertising will reach phones users in Western Europe, South Asia and North/South America. Major companies such as Hilton’s Embassy Suites, Infiniti, Intel, Nissan, Pepsi, Procter & Gamble will be the dominate advertisers on Yahoo’s mobile adverting system. How will the advertisement run? The ads will run on the top of Yahoo’s home page on the mobile phones internet screens, allowing users to click on the interactive ad that takes the mobile users direct to the advertisement details. Will these ads create users to experience slower mobile connections? Personally I will favor yahoo to stick to browser ads because (a) most mobile phone connections sometimes loading pages slow depending on the connections speed and (b) users who are internet browsing on mobile phone render pages differently and can pose a problem for mobile users.
February 24th, 2007
On February 22, 2007 Google announced its launch of Google Apps Premier Edition designed for small businesses. This will not be a free application. It cost $50 a year per user and will include services such as Gmail, Google Calendar, GTalk instant messenger, Google Docs and Spreadsheet, Gmail for mobile devices and application-level control and more. And on top of that Google Apps Premier customers will get a 24×7 telephone support. This is an beneficial cost for business that uses Microsoft Office that average around $225 a person. But will business buy Google’s App Premier? The question businesses may ask are the privacy, security, and reliability of Google’s App Premier and the switch from Microsoft Office that many businesses weigh heavily on. And will it compete well with the release of Office 2007? Google Apps may not have the guys at Microsoft too worried, but I bet they’ll be sweating plenty by the time v 2 is released.
February 12th, 2007
Can flash pages gain a respect form search engines? No, Why? Because Flash page do not contain searchable html text which is what search engines look for. Flash graphics and text embedded with Flash cannot be read by any search engines. As a result, the beautiful Flash pages often work against the primary objective of your web site, to be found by search engines. There is however, a way to use Flash and still make your page search engine friendly. The method is to using your flash animation embedded into the page with inserted html text in the page. This method is known as hybrid. The html text on a hybrid page will be able be search by search engines while maintaining the cool flash animations. But until Flash is universally readable by search engines, the combination of html and flash (hybrid) is one of the best known method for search friendly flash pages.
February 12th, 2007
Viral marketing on the web is basically the same as mouth-to-mouth advertising. Viral Marketing is extremely powerful when it comes to adverting on the web. It can lead to popularity and bring about more growth to a web site. This advertising is similar to a virus that is passed on from human to human but in terms marketing. For example, hotmail that unwittingly sends the recipient the tag line at the bottom of the message offering free email and began a very popular email account.
Viral marketing techniques can cause a very small market to grow to enormous portions. This type of marketing is a effective technique because of the speed of Internet communications. We cannot escape Viral Marketing because it is all around us sometimes not noticing it. Another small example of Viral Marketing but in a social network is myspace. Users spending invitations to other users to visit there site which the user visits another users site etc. Perhaps the day will come that when we send electronic messages to another friend that we will get unsolicited marketing from our friends than from strangers. This can be a fatal epidemic for the Internet.
February 12th, 2007
We all want to get top ranking in search engines. Well that’s no problem, all we need to do is add a few magical “meta tags” to the web page and you expect to top the listings…If it was only that simple. Let’s get this clear. Meta tags are not a magic solution. Meta tags have never guaranteed a way to gain a top ranking on spider based search engines. The Algorithm to what search engines search for are unknown and the secrets are hidden within the darkrooms of search engine databases. But there are proven ways that are helpful. A few are using title tags, head tags, link naming and so fort. Ok, Jamie where are you going with this topic? Overall, what I’m trying to say is. Of all the Meta tags you may see out there the Meta Robots the tag if you do want search engines to index your page. Meta Description used to describe a page. Meta Keywords the tag supported by some major crawlers and probably isn’t worth the time to implement and Meta everything else you see is ignored by the major crawlers, though they may be used by specialized search engines.
February 11th, 2007
RSS is a web content syndication format. Its acronym is Really Simple Syndication. A light weight XML file for distributing content on the web. RSS is part of the web 2.0 trend that millions of users use for syndicating content. As I was looking around to researching about RSS I wonder where and who started RSS? This is a quick summary of where it all started….RSS was first invented by Netscape. They wanted to use a XML format to distribute news, stories and information. A non-commercial group called Userland picked up RSS at the same time and based on the Netscape’s original concept of RSS released a newer version. UserLand was not happy with the non-commercial version and continued development of their own version of RSS eventually and a new RSS was born RSS v2, a current version we use today.
